SEO Enhancement for CAYOP Platform

Open Opened on October 6, 2025
Project
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Search engine optimization
Skills
target audience strategic planning content creation digital marketing search engine optimization backlinks
Details

CAYOP Inc. seeks to enhance its online presence and drive more traffic to its platform, which offers youth opportunities such as internships, hackathons, funding, and forums/conferences. The project involves conducting a comprehensive SEO analysis to identify areas for improvement and implementing optimization strategies. The goal is to increase visibility and credibility by creating strong, relevant content and building quality backlinks. Additionally, the project will explore the creation of forums on relevant platforms to engage the target audience and boost awareness. This initiative will allow learners to apply their knowledge of SEO techniques and digital marketing strategies in a real-world context, focusing on improving search engine rankings and user engagement for CAYOP.


All supports and guidelines will be provided. The project will have quantifiable outputs and outcomes. This is a great project for anyone looking to get hands on experience.

Deliverables

The project deliverables include a detailed SEO analysis report highlighting current strengths and areas for improvement, a strategic plan for content creation and backlink building, and a set of optimized content pieces published across relevant platforms. Additionally, learners will build backlinks on a list of recommended forums and platforms for engagement, along with a plan for establishing CAYOP's presence on these platforms. The final deliverable will be a presentation summarizing the project's outcomes and proposed next steps for ongoing SEO efforts.


All supports and guidelines will be provided. The project will have quantifiable outputs and outcomes. This is a great project for anyone looking to get hands on experience.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Canada
2 - 10 employees
Education, Marketing & advertising

Cayop is a platform for youth opportunities - internships, hackathons, funding, forums/conferences.