Illuminating Ammolite: A Fusion of Science and Art
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Branding & style guides Graphic design Marketing strategy Scientific research VideographySkills
research reports marketing materials social media content brochures exhibitions research geologyThe project aims to bridge the gap between science and art by creating an engaging narrative around Ammolite, a rare and iridescent gemstone formed from fossilized ammonite shells. The goal is to communicate the scientific significance and aesthetic beauty of Ammolite to a broader audience. Learners will research the geological formation, historical significance, and optical properties of Ammolite. They will then craft a compelling story that highlights its unique characteristics and potential applications in jewelry and design. The project will involve creating educational content that can be used in marketing materials, exhibitions, or educational workshops. This initiative will help Dinosty Fossils enhance public appreciation of Ammolite and its role in the natural world.
The deliverables for this project include a comprehensive research report on Ammolite, a visually appealing presentation or video that tells its story, and a set of marketing materials such as brochures or social media content. These materials should effectively communicate the scientific and artistic aspects of Ammolite, making it accessible and intriguing to a diverse audience.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lucentara
Science | Technology | Innovation
Lucentara is a Canadian science and innovation company dedicated to advancing the study and application of ammolite and other natural materials. Founded by Caitlin Furby and Mark Turner, Lucentara operates at the intersection of geology, materials science, and design — exploring how nature’s rarest formations can inspire modern advancements in technology and sustainability.
Through ongoing research partnerships and applied experimentation, Lucentara develops cutting-edge methods for fossil preservation, laser restoration, and structural color analysis. Every discovery contributes to the deeper understanding of ammolite’s optical and geological properties, positioning Lucentara as a pioneer in natural photonics and gemstone science.
Lucentara represents the future of Canadian innovation — where art, science, and nature converge.
Dinosty Fossils
Mining | Restoration | Heritage
Dinosty Fossils is the foundation of Alberta’s ammolite industry — a mining and restoration company co-founded by Mark Turner and Caitlin Furby, specializing in the ethical extraction and preparation of ammonite fossils and gem-grade ammolite from the Bearpaw Formation.
Operating across more than 1,200 hectares of mineable land in Southern Alberta, Dinosty Fossils combines traditional field expertise with modern restoration technology to bring prehistoric treasures back to life. Every specimen is meticulously excavated, stabilized, and restored by hand, honoring both its geological origin and its natural artistry.
Through Dinosty Fossils, Furby and Turner have built one of Canada’s most respected fossil operations — supplying collectors, museums, and jewelers worldwide while preserving the integrity and story of each discovery.
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