Digital Marketing Strategy for S&M Couture
Project scope
Categories
Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
brand communication research social media content creation business presentationsS&M Couture, a fashion-forward company, seeks to enhance its digital presence and engagement through a comprehensive digital marketing strategy. The project aims to streamline and optimize the company's social media and online marketing efforts. The team will focus on managing and scheduling social media posts across platforms like Instagram, Facebook, Linkdin and YouTube, ensuring consistent and engaging content delivery. Additionally, the project will involve creating captivating graphics, videos, and reels that resonate with the brand's target audience. Learners will track and analyze social media and website engagement metrics to identify trends and recommend improvements. The project also includes planning potential influencer partnerships or brand collaborations to expand the company's reach. By the end of the project, the team will have developed a cohesive digital marketing strategy that aligns with S&M Couture's brand identity and goals.
The project deliverables will include a detailed social media content calendar outlining scheduled posts and engagement strategies. Learners will also produce a set of engaging digital content pieces, including graphics and videos, tailored to S&M Couture's brand. A comprehensive report analyzing social media and website engagement metrics will be provided, along with actionable recommendations for improvement. Additionally, a proposal for potential influencer partnerships or brand collaborations will be developed to enhance brand visibility.
Digital Marketing
- Manage and schedule social media posts, reels, youtube channel
- Create engaging content (graphics, videos, reels).
- Track and analyze social media and website engagement.
- Plan influencer partnerships or brand collaborations.
- Manage social media posts, content calendars, and engagement strategies.
- Track website traffic and recommend improvements.
- Assist in email marketing campaigns and customer outreach.
- Create digital ads and analyze their performance.
- Coordinate photography and video shoots for content creation or find someone that can
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
S&M Couture Inc. is a fashion-forward retail clothing boutique store located in Pickering that aims to revolutionize the retail experience. Founded by fashion-enthusiasts Sharifa Manning who later jointly collaborated with her son Nehemiah Heywood-Bennett when she realized that he had a passion and eye for fashion like herself.
We both enjoy helping people look uniquely their absolute best while instilling purposeful confidence in them so they donβt leave the same way they came. This is why our slogan is βLet me dress you and you will never leave the same way you came.β We both prefer a family-driven approach to the business because it allows us to come together and utilize our individual skills and interests to establish and grow our company. Our shared passion for fashion has played a significant role in shaping the direction and vision of the company.
Our individual fashion expertise and insights allow us to create a business that resonates with our target audience and offers unique perspectives in the fashion industry. Our collaborative effort allows us to have a strong sense of shared values and a deep understanding of our customers' needs. As mother and son, we aim to build a foundation that will bring a personal touch, a sense of dedication, and a shared commitment to the success of the business. In turn, strengthens our bond and creates a solid foundation for our company's growth and development.
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