Boutique Design and Layout Optimization

S&M Couture is seeking assistance in designing and optimizing the layout of their new clothing and shoe store boutique. The goal is to create an inviting and functional space that enhances the shopping experience for customers while maximizing the use of available space. The project involves analyzing the current floor plan, identifying areas for improvement, and proposing a new layout that includes designated sections for clothing, shoes, and accessories. The design should consider factors such as customer flow, aesthetic appeal, and ease of navigation. The project will provide learners with an opportunity to apply principles of interior design, retail management, and customer experience. Key tasks include: - Reviewing the existing floor plan and identifying inefficiencies. - Proposing a new layout that optimizes space and improves customer flow. - Creating a visual representation of the proposed design. - Providing recommendations for fixtures, displays, and decor.

Exploring Resilience: A Psychological Perspective on Life Stories

This project aims to assist S&M Couture in the initial stages of writing a book focused on resilience and perseverance, drawing from the life story of the company's founder. The project seeks to leverage the expertise of psychology students to conduct research on resilience, perseverance, and related psychological concepts. Students will be tasked with formulating and scientifically backing up key facts and themes that will be central to the book. The goal is to provide a solid psychological foundation for the narrative, ensuring that the themes of resilience and perseverance are not only compelling but also grounded in scientific research. This project offers an opportunity for students to apply their classroom knowledge of psychological theories and research methods to a real-world context, enhancing their understanding of how psychological principles can be applied to personal narratives.

Designing and Implementing a User-Friendly E-commerce Website for S&M Couture

The main goal of this project is to develop a user-friendly website with e-commerce capabilities for S&M Couture. Additionally, the project will focus on implementing SEO strategies to improve the website's visibility and ranking on search engines.

Digital Marketing Strategy for S&M Couture

We want students to help us develop a digital marketing strategy to grow and engage our target market for S&M Couture. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?