Market Research
Project scope
Categories
Market research Competitive analysisSkills
target marketOur company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
About the company
S&M Couture Inc. is a fashion-forward retail clothing boutique store located in Pickering that aims to revolutionize the retail experience. Founded by fashion-enthusiasts Sharifa Manning who later jointly collaborated with her son Nehemiah Heywood-Bennett when she realized that he had a passion and eye for fashion like herself.
We both enjoy helping people look uniquely their absolute best while instilling purposeful confidence in them so they don’t leave the same way they came. This is why our slogan is “Let me dress you and you will never leave the same way you came.” We both prefer a family-driven approach to the business because it allows us to come together and utilize our individual skills and interests to establish and grow our company. Our shared passion for fashion has played a significant role in shaping the direction and vision of the company.
Our individual fashion expertise and insights allow us to create a business that resonates with our target audience and offers unique perspectives in the fashion industry. Our collaborative effort allows us to have a strong sense of shared values and a deep understanding of our customers' needs. As mother and son, we aim to build a foundation that will bring a personal touch, a sense of dedication, and a shared commitment to the success of the business. In turn, strengthens our bond and creates a solid foundation for our company's growth and development.
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