Social Media Strategy Development for Boutique Marketing Agency

The project aims to develop a comprehensive social media strategy for a boutique marketing agency looking to enhance its online presence and client engagement. The agency has a diverse portfolio of clients, each requiring tailored social media approaches. The learners will analyze the current social media landscape, identify key trends, and propose strategies that align with the agency's brand and client needs. The project will involve researching competitor strategies, understanding target audiences, and creating a content calendar that optimizes posting schedules and content types. The goal is to provide the agency with actionable insights and a strategic plan that can be implemented to improve their social media effectiveness and client satisfaction.